Privacy Policy
Privacy Policy
This Privacy Policy applies to this website and, where relevant, to related websites operated by or on behalf of R2 Flowers B.V.
R2 Flowers B.V. (“R2 Flowers”, “we”, “us”, or “our”) respects your privacy and handles personal data with care.
This Privacy Policy applies to websites operated by or on behalf of R2 Flowers B.V., including websites within the R2 Flowers ecosystem such as R2 Flowers, R2 Peony / R2 Pioenrozen, Future Peonies, and related informational platforms.
R2 Flowers B.V.
Twentseweg 67
8154 HJ Lemelerveld
The Netherlands
Chamber of Commerce (KvK): 56610521
Email: administratie@r2flowers.nl
1. Who we are
R2 Flowers B.V. is the data controller responsible for the processing of personal data as described in this Privacy Policy.
2. What personal data we may process
Depending on how you interact with us, we may process personal data such as your name, company name, email address, telephone number, country or location information, inquiry details, newsletter subscription details, and technical website data such as IP address, browser type, device type, pages visited, cookie preferences, and analytics data.
We only process personal data that is relevant and reasonably necessary for the purpose concerned.
3. How we collect personal data
We may collect personal data when you contact us by email or through a contact form, request information, subscribe to a newsletter, communicate with us as a customer, grower, exporter, buyer, partner, supplier, or visitor, or use one of our websites.
4. Why we process personal data
We may process personal data to respond to inquiries, communicate about our products, services, field activities, and professional updates, send newsletters, manage visit requests and business introductions, maintain business records, improve our websites, analyze website usage, protect our systems, and comply with legal, tax, accounting, and administrative obligations.
5. Legal basis for processing
Under the General Data Protection Regulation (GDPR), we process personal data on the basis of consent, performance of a contract, legal obligation, or legitimate interest.
Where we rely on consent, you may withdraw that consent at any time.
6. Newsletter and email communication
If you subscribe to our newsletter or email updates, we may use your name and email address to send relevant updates about R2 Flowers, our professional activities, our websites, our peony-related work, and related developments.
For newsletter distribution, we may use a third-party email marketing provider such as Mailchimp or a comparable service provider.
You can unsubscribe at any time by using the unsubscribe link in the email or by contacting us at administratie@r2flowers.nl.
7. Cookies and analytics
Our websites may use strictly necessary, functional, analytical, and embedded-content-related cookies or similar technologies.
These technologies help the website function properly, remember preferences, improve usability, measure website traffic, and understand how visitors use the site.
Where required by law, non-essential cookies will only be placed after your consent. You can manage or disable cookies through your browser settings or, where available, through the cookie settings provided on the website.
8. Analytics and website measurement
We may use analytics tools such as Google Analytics 4 (GA4), Google Site Kit, or comparable services to understand website usage and improve our websites.
Where possible, we aim to configure analytics in a privacy-conscious way, including limiting data collection and enabling privacy-related settings where available.
9. Contact forms and spam protection
If you use a contact form, the information you submit will be used to process and respond to your request.
To protect our websites against spam, abuse, and malicious submissions, we may use spam filtering, form protection, reCAPTCHA, or similar anti-abuse services. These tools may process technical data such as IP address, browser information, and interaction behavior for security purposes.
10. Embedded content and third-party services
Some pages may include embedded or linked third-party content or services, such as videos, maps, external image galleries, social media links, forms, widgets, or plugins.
When you interact with such content, the relevant third party may collect technical information in accordance with its own privacy policy.
11. Automated decision-making
R2 Flowers B.V. does not make decisions based solely on automated processing that produce legal effects or similarly significant effects for individuals.
12. How long we retain personal data
We do not retain personal data longer than necessary for the purposes for which it was collected, unless a longer retention period is required or permitted by law.
For example, correspondence is retained as long as reasonably necessary for follow-up, newsletter data is retained until you unsubscribe or withdraw consent, technical logs are retained for a limited period for security and diagnostics, and accounting records are retained as required by law.
13. Sharing personal data with third parties
We do not sell your personal data to third parties.
We may share personal data with trusted third parties where necessary, such as hosting providers, website developers, email and newsletter service providers, analytics providers, spam prevention or security providers, cloud or backup providers, professional advisers, or authorities where legally required.
Where third parties process personal data on our behalf, we take reasonable steps to ensure appropriate safeguards are in place, including data processing agreements where required.
14. International data transfers
Some third-party service providers may process data outside the European Economic Area (EEA), including in the United States or other jurisdictions.
Where personal data is transferred internationally, we aim to ensure that appropriate safeguards are in place in accordance with applicable data protection laws.
15. How we protect personal data
We take appropriate technical and organizational measures to protect personal data against unauthorized access, loss, misuse, unwanted disclosure, alteration, or destruction.
These measures may include secure hosting, software updates, access restrictions, password protection, limited user permissions, security monitoring, and other reasonable security practices.
16. Your rights under GDPR
Subject to applicable law, you have the right to access, correct, delete, restrict, or object to the processing of your personal data. You also have the right to withdraw consent and request data portability where applicable.
To exercise these rights, please contact us at administratie@r2flowers.nl.
We may ask you to provide additional information to verify your identity before processing your request.
17. Complaints
If you believe that we are not handling your personal data correctly, we would appreciate the opportunity to address your concerns first.
You also have the right to lodge a complaint with the Dutch Data Protection Authority (Autoriteit Persoonsgegevens):
https://autoriteitpersoonsgegevens.nl/
18. Children
Our websites and services are not intended for children under the age of 16, and we do not knowingly collect personal data from children under 16 without appropriate parental or guardian consent.
If you believe that we have unintentionally collected personal data from a child under 16, please contact us at administratie@r2flowers.nl, and we will take appropriate steps to remove that data.
19. Changes to this Privacy Policy
We may update this Privacy Policy from time to time. The most recent version will always be available on the relevant website.
Last updated: April 29, 2026
